The Fuzzy Math of Eco-Accolades

World Wildlife Fund has praised Sony, Nike, and French cement maker Lafarge for demonstrating that business can make "reasonable and meaningful" changes to stem global warming.  Carbon emissions from all three companies have been rising, though. Interestingly enough,  Lararge is also paying the WWF about $6 million over three years to help fund environmental programs–not win the environmental group's support, the company says.