by William Yeatman on April 4, 2008

Former Vice President Al Gore's three-year, $300 million advertising campaign to sell the American public on global warming alarmism kicked off on Wednesday with television and print ads.  I can't figure out what the goal is, but I guess with that much money they'll eventually develop a coherent message. 

The first full-page newpaper ad, which I saw in the Washington Post, announces in huge letters, “You can't solve the climate crisis.”  So far, so good.  But then there's the fine print, which asks people to sign up with the Alliance for Climate Protection so that we can solve the climate crisis together.

My Google search turned up the web site for the “We” campaign (as they call it), www.wecansolveit.org, as the thirteenth site listed.  It took me about a minute to join, as the ad promised.  If that's all that's needed to solve the crisis, then I've done my part, but I suspect that further commitments will be expected.

CBS's Sixty Minutes helped Gore's campaign get started with an interview Sunday night.  It showed Gore in a totally rosy light, but—alas—he just can't help embarrassing himself with his pettty, vindictive, and laughably untrue comments about anyone who disagrees with him.  When Leslie Stahl said that there was still a lot of skepticism about global warming alarmism and some pretty impressive people disagreed with him, Gore responded, “I think that those people are in such a tiny, tiny minority now with their point of view.  They're almost like the ones who still believe that the moon landing was staged in a movie lot in Arizona and those who believe the earth is flat.  That demeans them a little bit [oh, really?], but it's not that far off.”

So climate realists are now in the same class of people as politicians who claim to have invented the Internet?  For a different view, I invite you to watch CEI's television ad, which is part of a $60,000 campaign, and to read my comments posted by Google News on Juliet Eilperin's comprehensive story about Gore's campaign in the Washington Post.


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