Joan Vennochi

Post image for In Massachusetts, Greens’ Slimy Tactics Get Zapped

Environmentalist lobbying outfits run some of the sleaziest political attack ads in the business. Their stuff would make Lee Atwater grin. My colleague Marlo Lewis wrote an excellent, extensive analysis of one such sleazy ad, from the folks at Move On. Another colleague, Chris Horner, caught Greenpeace apparatchiks rummaging through his garbage, no doubt looking for attack fodder.

Interestingly, industry refuses to defend itself from these black arts PR tactics. “Big Oil,” for example, runs silly ads denigrating its core business, like BP’s “Beyond Petroleum” campaign and Chevron’s “I will use less energy” commercials. Then there’s “Big Gas,” which promotes itself by talking about “Dirty Coal.” (Sigh.)

But that’s a separate issue. This post is about how the greens’ sleaze tactics are backfiring in Massachusetts. In that State, the League of Women Voters is running ugly advertisements that essentially equate baby-abuse with Senator Scott Brown’s vote for excellent legislation that would strip the Environmental Protection Agency of the authority to regulate greenhouse gases. Unfortunately, there’s nothing new about this zero class, wrongheaded attack analogy. Move On made the same insinuation in a similar, recent advertisement.

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